Brand Lucence was founded by Sherri Valenti, an accomplished marketing executive with over 20 years of global leadership experience. She develops and executes multi-faceted marketing initiatives that build brand awareness and maximize business growth. Sherri is a creative b2b and b2c brand storyteller with a demonstrated ability to design, activate and manage strategic and tactical programs across digital, print, and event channels.
During her over ten year tenure at 24/7 Real Media, she oversaw global corporate marketing initiatives through the acquisition that transformed the company into the technology arm of WPP, as well as the genesis and strategic development of the first agency trading desk that grew to become Xaxis, WPP’s billion dollar business.
Sherri has incorporated the sciences and arts of communication theory into her repertoire. She is a research enthusiast that is constantly seeking out advances in multiple areas including linguistics, psychology and neuroscience. Her experience, creativity and passion, combined with her informed approach to every project results in transformative, influential branding strategies.
Sherri began her career in marketing management with United Television and the Katz Media Corporation. She holds a Bachelor of Arts degree in Communications from Rutgers University, and lives in Brooklyn, New York.