Taking your company from its initial inception to a fully realized brand is a process.  It requires passion, foresight, intelligence, and stamina.  It also takes expert curating of your brand to create clarity and consistency in your message, identity, unique selling proposition, benefits and value to current and potential customers.
It’s a journey to your Brand Lucence.  We’re here to illuminate the way.




Today, your most critical asset is your brand.  Rising above all the noise in an overcrowded marketplace is essential to building a sustainable, vibrant brand. Our vast experience and knowledge of marketing strategy enables us to create innovative positioning and marketing programs that elevate and distinguish your company, no matter the communication channel or audience.

& Positioning

clear | consistent | concise

distinguish and accentuate your company, products and services

& Identity

dynamic | differentiated | decisive

compel and delight target audiences through design and brand experiences that resonate

Marketing Strategy
& Thought Leadership

voice | visual | viral

results driven integrated marketing programs and impactful platforms that influence markets

Our goal is to define and differentiate, then pave the way to clearly articulating your company value proposition through every communication channel. Our services range from consultative brand positioning and messaging to comprehensive marketing strategy development and execution.  Whether working with your team to build the infrastructure of your brand, or developing and implementing full service marketing programs, Brand Lucence delivers radiant results.

Contact us to get started now.




Brand Lucence partner: PKPR

PKPR is a boutique PR and marketing services agency dedicated to helping our clients achieve the audience, attention, and acclaim they deserve. PKPR’s smart, fun, and talented team thrives on collaborating with organizations using technology, media, and the arts to solve problems, disrupt business-as-usual, and create positive change.  Clients include leaders like Moleskine, Time Inc., The Knight Foundation, The Moth, Arts Brookfield, and SpaFinder Wellness to startups like STELLAService, Public Radio Exchange, Matter, and Fractured Atlas.

Kent Miller is a commercial photographer based in Midtown New York. He is an energetic, highly motivated people-person who has been involved in photography since the late 80’s. He has worked with national and international clients on editorial and advertising productions. Kent uses Digital capture or Film cameras in multiple formats for your specific situation.

Brand Lucence partner: Kent Miller Studios




Our clients encompass a wide variety of organizations from start-up to large companies spanning media, technology, data and e-commerce.  Services range from strategic consultation to full service marketing strategy development and tactical implementation. Brand Lucence clients include:

Precognitive provides multi-dimensional fraud prevention technology that combines device intelligence, advanced behavioral analytics, and a real-time decision engine to accurately detect and prevent fraud for online businesses.

view case study

Midas Exchange

Midas is a consultative-focused media and asset trading firm that provides innovative, strategic marketing and financial solutions to business-savvy executives and their corporations. A WPP company powered by GroupM, Midas delivers customized trade models that maximize marketing and financial benefits.

view case study


Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. By combining market-leading technology with a creative-first approach, Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results.


AdTruth empowers the world’s most progressive brands to identify, link and engage audiences across all digital touch points, enabling a true, consolidated and actionable consumer view while adhering to consumer privacy standards globally.

view case study


Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian® is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform.

To learn more about Brand Lucence’s client work, contact us.




Brand Lucence is a marketing services agency that specializes in creating and facilitating holistic, inventive brand positioning and strategic marketing programs that differentiate companies among their targeted markets.  Companies that are able to clearly articulate their value proposition and do so with creativity and vitality easily transition into successful businesses.

Sherri Valenti - Founder of Brand Lucence

Sherri Valenti


Brand Lucence was founded by Sherri Valenti, an accomplished marketing executive with over 20 years of global leadership experience.  She develops and executes multi-faceted marketing initiatives that build brand awareness and maximize business growth.  Sherri is a creative b2b and b2c brand storyteller with a demonstrated ability to design, activate and manage strategic and tactical programs across digital, print, and event channels.

During her over ten year tenure at 24/7 Real Media, she oversaw global corporate marketing initiatives through the acquisition that transformed the company into the technology arm of WPP, as well as the genesis and strategic development of the first agency trading desk that grew to become Xaxis, WPP’s billion dollar business.

Sherri has incorporated the sciences and arts of communication theory into her repertoire. She is a research enthusiast that is constantly seeking out advances in multiple areas including linguistics, psychology and neuroscience. Her experience, creativity and passion, combined with her informed approach to every project results in transformative, influential branding strategies.

Sherri began her career in marketing management with United Television and the Katz Media Corporation.  She holds a Bachelor of Arts degree in Communications from Rutgers University, and lives in Brooklyn, New York.

view CV


Ideas | News | Musings


Ideas | News | Musings

Welcome to the Brand Lucence blog, a  place to explore creativity and knowledge as well as share news and information.  Feedback is always welcome, so feel free to contact us.




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